Monday, January 29, 2007


This is Amanda and welcome to my blog about product placement! Ever since I entered the Park School, I have been more aware of my surroundings - more specifically, the media. After a year and a half, I have finally reached a conclusion...the media is EVERYWHERE!! Besides the traditional mass media - TV, radio, newspaper - advertisers and PR professionals are using more creative ways to expose a product. You may catch an ad or product name in a bathroom stall, on the side of a NYC train, or even tattooed on top of someone's forehead!

It is obvious that traditional media is constantly evolving, and product placement is becoming one of the many ways to throw a product into the public eye. I am here to analyze, criticize, and publicize how product placement plays with us on a daily basis. I appreciate your comments and hope you enjoy. Now let's begin the game...

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